The internet has produced a wealth of information and broadened communication between groups of people who are worlds apart. No longer is a business required to only cater to the local population, but they can take their business to a global clientele because of the internet. However, getting your business or brand out there is not as simple as it may seem. It takes more than simply having a Facebook and Twitter account. It requires commitment and determination and the ability to get out there and promote yourself digitally. Luckily, there are social media agencies who will take over this responsibility for businesses. However, not every social media agency is created the same. Below are five things you should know about your social media consultant before hiring them to promote your brand. Your company can sign up for free with Twellow to find people who are in your industry. Twellow is the yellow pages for Twitter users. Also sign up with Tweepi to get people and businesses that are targeted to your industry niche. Reversing it, as a business owner, you need to monitor the company profile as well as what is being said about you out there. social media profiles contain a lot of information and a search of the company can showcase previous employees who may have not have had a very positive experience and wrote all about it. There is nothing you can do as once it is on the internet it is there to stay but you can be proactive and diminish the negativity by first knowing. Blogging - Two to three blog posts a week should be the minimum if you want to keep your blog from getting dusty. Internet search engines like web sites that change and are always updated. You need to be constantly adding new people into your social media marketing network. Actively friend people on Facebook, find followers on twitter and gradually grow your network. Again there are some automated tools that will do this for you, but for a more targeted following, have someone in your organisation do the grunt work for you. When I say low cost, I mean low cost, FREE. Yes you can market on social media marketing media websites for free. The only thing you give up is your time. Why spend all this money on buying ads when you can just go directly to the target audience you want. digitalprovider.net It was inevitable that Facebook would eventually become saturated. That social media agency time has arrived. Facebook isn't a safe place anymore. Spam and unwanted messages have made people just as cautious looking at their inbox, as they are with junk mail in the mailbox. If you are an MLM recruiter for example, provide quality resources for recruits. If you own an ecommerce gardening site, offer gardening tips. Whatever your message, you want to make it consistent across the web. Participate in the community. One of the biggest mistakes companies make in embarking on a campaign is trying to do all of the talking in their own bubble. Venture outside of your Twitter page or Facebook wall and engage with your customers or clients. If you are strapped for time, refer back to tip #1 above and consider contracting a freelancer to deploy scheduled blog posts, Facebook updates, or tweets. A brand can achieve that only by being present on the social networks, using the same tools and platforms that the consumers are using for their day to day communications. The brand has to rise over the same old sales and target oriented greed and have to show love and respect for the consumers. They have to show that they care to listen and respond that they are sporting enough to handle negative remarks with dignity.